THE CHOICE PROJECT
addresses the very high lifetime risk of breast cancer faced by women carrying BRCA1/BRCA2 mutations — estimated at up to 72% — and the persistent gap between the availability of preventive options and their real-world uptake, which is hampered by misconceptions, emotional distress and low health literacy.
The project will empower patients and equip healthcare professionals with evidence-based, culturally sensitive, and literacy-level–adapted educational resources and decision-support tools so that women can make genuinely informed choices about surveillance and risk‑reducing interventions.
THE TEAM
brings together expertise in cancer prevention, data science, digital health and patient education from four core partners and eight support organisations in Portugal, Czechia and Greece.
OUTPUTS
It develops multilingual educational materials, a virtual library, a BRCA-focused health literacy dictionary, AI-powered interactive decision-making tools (including “virtual patients”), and a health literacy algorithm to be exposed through an open API for integration into digital health platforms.
METHODOLOGY
Quantitative and qualitative methods, public sentiment analysis and broader data-science techniques will be employed to characterise barriers, needs and decision processes among BRCA carriers across different healthcare systems.
THE RESEARCH TEAM
Andreia Anjos
NOVA IMS
Aneta Chytilová
IBA
Anna Pelzová
MU
Antonis Billis
AUTH
Cristina Oliveira
NOVA IMS
Daniel Schwarz
IBA
David Pavlík
IBA
Despoina Mantziari
AUTH
Diego Costa Pinto
NOVA IMS
Eva Štěpánková
MU
loannis Poultourtzidis
AUTH
Lenka Mokrá
IBA
Leonardo Vanneschi
NOVA IMS
Libor Streit
MU
Maria Nikolaidou
AUTH
Mariana Carrilho
NOVA IMS
Markéta Palácová
MU
Michal Svoboda
IBA
Panagiotis Bamidis
AUTH
Rafael Wagner
NOVA IMS
Roman Vyškovský
IBA
Sofia Almeida Vicente
NOVA IMS
Vendula Churová
IBA
Miloš Holánek
MU
Anna Ondráčková
MU
Karina Oršulová
MU
